Reach the right people with the right message

Start better conversations, build stronger relationships, and turn your customers’ data into winning campaigns.

Tailor your marketing for each profile

Send your audience messages that matter to them. Build audience segments that range from the simple to complex with our easy-to-use drag-and-drop Segment tool.

Target them based on response date, how they engage with your brand, or build completely customised segments.

  • Audience - demographics

    By demographics

    Group audiences based on their location, industry, or even signup source.

  • Audience - behaviors

    By behaviours

    Target contacts based on how they engage with your brand, campaigns, and website.

  • Audience - Business needs

    By business needs

    Tailor segments to your business needs with custom data, tags, and attributes.

Start better conversations with your audience

When you know who you’re talking to, you’ll know how to say all the right things.

Deliver the relevance your customers expect—get started with a demo.

Target with even more precision

Organise contacts with customised Tags to further personalise your marketing messages.

Tags can be applied to profiles from multiple sources—for instance, when you import contacts.

Functions exactly the same way labels do, Tags provide additional insights that you can later use to build segments from to send hyper-targeted marketing messages.


Many ways to Tag your contacts

  • Audience - import list

    When you import a list

    Create new Tags and assign them to profiles when you’re importing a contact list

  • Audience - submit form

    When they submit a Form

    Instantly assign Tags to profiles who complete a Form submission with Hidden Values

  • Audience - Enter Automation

    When they enter an Automation

    Assign Tags to profiles when they enter or move through a Marketing Automation workflow

  • Audience - Sync Integration

    When you sync an integration

    Tags from your CRM or favourite web service will automatically sync with a profile when integrated with Efficy Marketing


A marketing platform that scales with your business 

All our plans include access to tech support and to integrations like Shopify, Drupal, and more.

So you can connect your favorite web services and do more with your marketing.

Our plans also come with an unlimited Audience size, so you’ll never have to pay more, no matter how large your database grows.

All the Marketing Tech you need – in one place

Pick the right plan for your brand

Whether you’re just getting started with Email Marketing or trying to personalise every customer journey, there’s a plan for you.

  • Lite

    All the tools you need to build your list and grow your business.

    Starts at
    € 100 /month
    for up to 1000 contacts*

    What’s included in Lite:

    Email Marketing
    Forms & Landing Pages

  • Essential

    Get data-driven insights for more precise targeting and marketing.

    Starts at
    € 210 /month
    for up to 2500 contacts*

    You get everything in Lite, and:

    Marketing Automation
    API Management

  • All-in-One

    Take personalisation to the next-level with our all-in-one solution.

    Starts at
    € 330 /month
    for up to 5000 contacts*

    You get everything in Essentials, and:

    Custom Events tracking
    Website Tool
    +2 Account Users*

*The limit can be increased. Find out more by contacting our digital experts.

Shape your campaigns around your audience

Let the data guide your marketing. Know who you’re talking to, target the right people, and strengthen brand loyalty.

See how—book a demo.