Get to know the people behind the numbers and track the actions that have led to conversions.
Capture consent from your website visitors with our easy-to-implement tool for cookie consent and gather personal data with our GDPR-friendly subscription forms.
Grow your list of engaged subscribers
Set the right expectations for your emails through preference-based sign-up bars. Start your digital marketing journey with a GDPR-compliant and engaging strategy.
Turn your website into a customer data goldmine
Convert your visitors to understand what pages, products, and categories they find interesting. Use these insights to engage customers with personalied content across your marketing channels.
GDPR can be a headache for marketer, but we have simplified the process.
Gain control of personal data with the consent management function in the Efficy Marketing platform.
See how every web visitor has interacted with your emails, marketing campaign, or website. Track their views, clicks, and actions—or inactions.
When anonymous visitors share personal data, their activities from before will be merged with their verified profile.
This unlocks a bird’s eye view of all their activities across your channels, giving you a holistic understanding of how everyone has engaged with your brand.
Track and target with more precision by segmenting your visitors by the behaviours that matter to your business.
Group audiences by their clicks or views on specific web pages, their order history, or how they interacted with an email campaign.
By segmenting based on behaviours, you cut through the noise to connect with visitors, leads and customers in a more meaningful and relevant manner.
Trigger emails, campaigns, or SMS to respond to specific behaviours.
By segmenting audiences based on certain actions, you can automate targeted messages, such as a welcome email to a new subscriber, or an abandoned cart reminder if they left without completing a purchase.
Target the key behaviours you want to respond to using Marketing Automation, and you’ll will always reach your customers when it matters most—without having to personally reach out every time.
Make use of gathered insights from your web visitors to send messages that are relevant to their needs.
Every action or lack thereof is actionable. Make every interaction with your visitors and customers count.
Start a conversation with visitors based on how they interact with your website.
Continue the conversation with subscribers when they open, click, or view your emails.
Follow-up with customers post-purchase, -conversion, or after signup.
All our plans include access to tech support and to integrations like Shopify, Drupal, and more. So you can connect your favorite web services and do more with your marketing.
Our plans also come with an unlimited Audience size, so you’ll never have to pay more, no matter how large your database grows.
Whether you’re just getting started with Email Marketing or trying to personalise every customer journey, there’s a plan for you.
Collect and use make use of data to send messages that are relevant to the needs of your customers.
See our Website tool in action, book a demo.