About hub.brussels

hub.brussels helps businesses with both the development phase, but also in growing their activity (innovation, exports, their positioning…).

hub’s goal was to keep track of records of businesses that it was monitoring.

Thus, during each meeting with a customer, hub.brussels has a perspective of the revenue evolution, action already taken…

Another aim is to encourage businesses to ask for help as soon as they need it, or to take part in training, workshops… organised regularly.

In terms of Impulse internally, the aim was also to share information about businesses, but also to optimise collaborative working (shared calendars & files, project management…).

Efficy reporting is highly appreciated by our employees
Catherine Jansen
Director Governance and Internal Control Department - hub.brussels

Why did you choose Efficy?

Choosing Efficy was natural, because Efficy is one of the businesses that has been guided by Efficy from the beginning, and so Impulse and Efficy have grown together.

The main contributions of CRM are:

  • Sharing information in the company.
  • Reporting on the actions carried out. Because, although hub.brussels’ services are free, it is necessary to report on the actions taken,
  • Productivity, because nowadays no one knows how to work without CRM.

What will be the next evolution for Efficy CRM at hub.brussels?

The next evolution for CRM Efficy at Impulse will be:

  • The implementation of advanced reporting using QlickView technology
  • Optimising Marketing campaigns via Flexmail, for increased efficiency and targeting.
  • Sharing information with other institutions in the Brussels Region

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