Drive change and motivate employees through play

By definition, a gamified CRM consists in transposing game-playing techniques into your CRM solution.

This often serves a two-fold objective: boosting performance and facilitating the management of your CRM project.

The principles of CRM gamification

The principles are quite simple.

Before setting up such an environment, managers have to set targets. These can be individual or team-based, and cover a range of business aspects: sales revenue for the retail sector; the number of leads detected; the number of blog articles posted for a marketing team; the number of tickets resolved for the customer service; etc.

Once these objectives have been defined, let the games begin!

You can use challenges throughout the journey to validate mandatory steps in your employees’ journey. Badges reward people who are closest to their objectives or motivate those who are lagging behind.

These are the main principles of a gamified CRM!

A gamified CRM to improve productivity

Placing teams in an environment of friendly competition can motivate them.

A sales representative will often want to do better than his/her colleague doing the same job.

The same applies to Marketing teams or Call-centre agents.

Handling more complaints than a co-worker and earning recognition for it can boost productivity and take it to the next level.

A new approach to training

An employee gamification platform can also be used in a learning context. This can be in the form of a treasure hunt, for example.

Skills acquired can be validated at different stages of the journey through a series of challenges.

The treasure symbolises successful completion of the ultimate quest, and signals the end of that training sequence for the employee.

A new treasure hunt can then begin!