Efficy Group Blog: Articles on CRM and Customer Relationship

Marketing

Lead Generation: Your Ultimate Guide for Growth [2024]

So, you want more leads, more growth? But how do you do it? 85% of B2B companies list lead generation as their most important marketing objective. Yet… as many as 62% struggle with it. We know that trying to generate leads may be intimidating — after all, attracting customers is the lifeblood of any business. […]

Marketing

Marketers Ask AI: What is the role of AI in CRM and Marketing Automation?

Welcome back to the third chapter of our blog series “Marketers ask AI”. In our previous articles, we’ve explored the fascinating world of artificial intelligence[...]

Marketing

Marketers Ask AI: How to Use AI for SEO?

Welcome to the second blog in our series where we ask AI (artificial intelligence) about essential B2B marketing topics, diving deep into its answers with[...]

Marketing

Marketers Ask AI: How can AI be implemented in Marketing Operations?

Welcome to our exciting new blog series – Marketers Ask AI – where we’ll be teaming up with some of the most advanced AI (artificial[...]

Tips & tricks

Corporate sustainability…the honest way

The thing that strikes me the most about corporate sustainability is that, in one way or another, it has become a bit of a ‘buzzword’.[...]

Tips & tricks

All about M&A

Our M&A (mergers and acquisitions) journey started in 2010. Basically, what happened is that we had the opportunity to buy back the company we’d sold[...]

Tips & tricks

The present and future of women in tech

Back when I started in the tech industry 23 years ago, 100% of the people I worked with were men. Perhaps most of us didn’t[...]

Tips & tricks

Let’s talk about SaaS

Throughout my career as a founder of efficy, I’ve been asked –more than once—why we chose to be a SaaS (Software as a Service) business[...]

Tips & tricks

Knowing your strengths

A while ago, during a talk with a co-worker, I remembered our first milestone as a company. It was the first deal we signed for[...]

Tips & tricks

Building your business from scratch

One of the most important steps in every entrepreneur’s journey is deciding on your line of business to, subsequently, build it from the ground up.[...]

Tips & tricks

GDPR 2023: Updates, risks and how to protect your personal data

Introduction 2022 was a special year on many aspects. There is one field, however, that never disappoints. This is, of course, the GDPR field where[...]

Marketing

How Content Marketers Can Use ChatGPT to Drive Efficiency

You’ve probably heard of OpenAI, ChatGPT, and other AI-powered language tools now available for the public in many countries worldwide. After all, ChatGPT alone has[...]

Tips & tricks

Lessons Learned

I believe one of the privileges of having been in this business for so long is that time gives you perspective. Now, looking back, it’s[...]

Sales relationship

A Guide to Conversion Rate Optimisation (CRO)

Couple the recent dip in startup funding with the stronger competition for market share, and it’s not hard to see why there’s no shortage of[...]

Helpdesk

How to manage your ticketing system using a CRM

Customer retention is heavily influenced by the after-sales care customers receive. In certain brand interactions, customers feel tricked into thinking a company offers great customer[...]

Tips & tricks

The key to surviving the start-up life

Sometime ago I was doing an interview, and one of the questions I got asked was, “what challenges did you have to overcome at the[...]

Helpdesk

The “Double Agent”: How Business Development Managers Enable Enterprise-wide Growth

Imagine having to sort through a clutter of low-quality leads, spending billable hours and resources that could’ve gone to high-quality leads that are more likely[...]

Marketing

How to Grow Your Target Audience

A core part of marketing success involves reaching more audiences. Year after year, to generate demand, companies must increase the number of people interested in[...]

Tips & tricks

On failed dreams, and what they bring us

Every now and then, I get asked why I decided to become an entrepreneur– a path that we all know is anything but easy. When[...]

Tips & tricks

Meet Cédric!

Hello, everyone! Please, allow me to welcome you to my blog, The Entrepreneur’s Journey. For those of you who don’t know me, my name is[...]

Sales relationship

5 Ways for Start-Ups to Increase Revenue with a CRM System

If you run a start-up, you probably know that the difference between survival and failure lies somewhere in the balance sheets — in other words,[...]

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